We run the same twenty-six-point analysis on the leading players in every industry across Latin America and publish their ARAIS, the score of the Ver stage. No one pays to appear and no one pays to be removed: we publish what we measured, with the date we measured it.
The ARAIS comes from the same free analysis you can run on your own site, and always with a denominator: it is computed over the checks that apply to that site, not over all twenty-six.